End-to-End UX/UI Design for a Mobile App
Mosaic
Designing a mobile learning experience that helps immigrant families strengthen cultural connections through language, stories, art, and shared learning.
I help businesses and cross-functional teams transform complex ideas into intuitive, engaging digital experiences.
By combining strategic thinking, visual storytelling, and human-centered design, I create products that improve usability, strengthen brand perception, and enable users to achieve their goals with confidence and ease.
End-to-End UX/UI Design for a Mobile App
Designing a mobile learning experience that helps immigrant families strengthen cultural connections through language, stories, art, and shared learning.
Enhancing Mobile App Usability with UX & Object-Oriented Design
To analyze the British Swim School mobile app interface and identify its core objects, attributes, and relationships. The goal was to understand how the app organizes swim lessons, student accounts, payments, policies, and communication features into a clear conceptual model.
Brand Identity, Design System & Website Design
More Than Enough Consulting is a purpose-driven agency focused on helping organizations align their mission, vision, and operations with Equity, Diversity, and Inclusion (EDI) principles. The brand works closely with businesses, nonprofits, educational institutions, and government organizations to create inclusive environments and meaningful community impact.
UX/UI Design for a Volunteer Management Platform
A web platform that streamlines volunteer matching, helping individuals, professionals, and startups connect with opportunities aligned with their skills.
Visual Campaign Design with Motion & AI Workflows
Designed a campaign concept for BlackBerry AtHoc, a Critical Event Management platform, to communicate how one trusted alert can rapidly coordinate thousands of people during emergencies. The concept uses AI-assisted storytelling and the visual metaphor of starling murmurations to represent speed, scale, and coordinated response.
Branding, Style Tile, Design System & Website Design
DreamFlour is a locally operated bakery in the Kitchener-Waterloo region specializing in custom cakes, catering, and handcrafted baked goods. After more than 20 years of serving customers primarily through phone orders and in-store visits, the business wanted to expand into franchising and introduce a more seamless online ordering experience.
UX/UI Design for a Wellness Website
Designed a calming and cohesive visual identity and website for Nurtured by Natalie, positioning the brand as a trusted holistic wellness destination focused on personalized care and natural healing.
Marketing Campaign
At ASUS, I worked at the intersection of brand, marketing, and visual storytelling—developing integrated campaigns that connected global strategy with local audience behavior. My role spanned everything from campaign identities and event visuals to conversion-focused digital assets, helping scale cohesive experiences across multiple touchpoints and markets.
Design intuitive, accessible digital experiences through user-centered design, wireframing, prototyping, and responsive interface design.
Conduct user research, synthesize insights, and develop information architecture, user flows, and journey maps to improve usability.
Build scalable design systems, reusable UI components, and design libraries that ensure consistency across digital products.
Create high-impact visual experiences through typography, color, layout, branding, and digital storytelling aligned with business goals.
Develop interactive prototypes and micro-interactions in Figma to validate concepts, improve user flows, and communicate design intent.
Leverage AI tools including ChatGPT, Figma Make, Adobe Firefly, and Claude to accelerate ideation, content creation, design exploration, and iterative workflows.
